Goodyear has announced it’s return to UK motorsport as it becomes the BTCC’s sole tyre supplier from the 2020 season, replacing it’s subsidiary company Dunlop Tyres. The move brings to an end Dunlop’s 17-season run as the BTCC’s sole tyre supplier, stretching back to 2003.
Goodyear’s move into British motorsport comes off the back of it’s a successful return to Endurance racing as the tyre supplier to teams in the LMP2 class of the World Endurance Championship, and as the brand launched it’s Eagle F1 SuperSport road tyres. Goodyear hopes to enhance their brand in motorsport and in the ultra-ultra-high-performance segments.
The BTCC’s deal with Goodyear will initially be a two-year one, running until the end of the 2021 season before the BTCC will re-evaluate tyre requirements as hybrid technology is introduced.
Goodyear’s return to UK motorsport and arrival into the BTCC was welcomed by series boss Alan Gow who said “Goodyear has a proud and proven history in motorsport, spanning multiple decades and championships. They provide knowledge from a global programme of racing experience making them a strong partner for the championship going forward.”
Gow also touched on the value of the BTCC to brands as he continued “It also gives Goodyear the ideal opportunity to further increase their brand awareness via the UK’s largest motorsport championship. We are looking forward to welcoming the brand into the championship from 2020.”
Goodyear’s Motorsport Director, Ben Crawley commented “The BTCC is one of the best-loved, most famous motor racing championships in the world and it will provide a great opportunity for Goodyear to get close to the hearts and minds of motorsport enthusiasts. We are thrilled to be partnered with the championship from 2020.”